News: Adam Thorpe
Piloting digital storytelling and action research as an approach to stimulate pro-environmental advocacy and behaviour change
A report has been released last week detailing a research project commissioned by DEFRA and conducted by the University of Bath that explored the effectiveness of digital storytelling, conveyed through the use of short video clips, as a means to stimulate pro-environmental advocacy amongst the 50 plus age group.
You can access the report at the following link here
Keywords: action research,behaviour change,digital storytelling
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